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'Let's not waste the gold of our body’.


Every day we buy and consume products without realizing how the product really is made. Kim Winder explored how you can bring this transaction closer to humankind. Sometimes the solution is closer than you think. Every day we produce body liquids, and U’RE IN breaks the taboo of using them. In this interactive performative installation, Kim Winder researched how she can sell her liquid gold, and uses branding to influence consumer behavior.


This work is presented as a Pop-up store.


Concept: Kim Winder

Cinematographer: Ilse Kind

Performers: Renée Posthumus Meyjes, Victor Crepsley, Kim Winder

Prize winner HKU Award 2022

Nomination Manifestions' Young Talent Award, Dutch Design Week 2022

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